JPMorgan: The Bitcoin selling policy introduces avoidable risks to the market

By: rootdata|2026/07/03 20:45:00
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JPMorgan analysts stated that Michael Saylor's Strategy recently officially launched a Bitcoin selling policy, transforming the company from a pure BTC buyer into a potential seller, introducing "avoidable two-way risk" to the crypto market. Strategy's Bitcoin selling policy is called the BTC Monetization Program, allowing the company to sell Bitcoin to raise up to $1.25 billion in cash reserves for paying preferred stock dividends and interest expenses, or for repurchasing preferred stock and common stock to optimize its capital structure.

JPMorgan believes that if Strategy may sell BTC in the future, it will increase market uncertainty and volatility regarding Bitcoin prices. Analysts noted that if the company instead supplemented future dividend payment reserves through equity issuance, this risk could have been avoided. Strategy currently has a minimum cash reserve target set to cover 12 months of preferred stock dividends and interest expenses, with the current $2.55 billion cash reserve approximately covering 17 months of dividends. JPMorgan believes the company should increase its cash reserves to cover 24 to 36 months of related obligations, even if this may lead to common stock trading at a discount to net asset value, it would reassure investors that the company will not be forced to sell Bitcoin in the short term.

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